Brand Development

Before you can even begin thinking about your brand's content, you have to understand it's essence. I work with organizations to help lay the groundwork for truly effective communications strategies, beginning with mapping out the competitor, brand, and end-user contexts.

market research

Understanding where your brand sits within the market landscape is about more than just differentiating your products and services from the competition; is about knowing what conversations are taking place, and what unique perspective you can offer to take them to the next level. 

Brand identity

To really lead a conversation, you need a strong personality. And knowing what to say means knowing who you are: your strengths and weaknesses, your unique voice and vision, the value and values you bring to the table. I'll help turn your way of business into a way of being.

user analysis

Your users are the apple of your eye. But how well do you really know your brand's core audience?  To engage them in the best way possible, you need to know how they see themselves, which of their needs your brand can satisfy, which emotions and desires you should speak to, and how you can build a shared vision that adds real value to their lives.